Build a permission-based list
Offer something genuinely useful in exchange for an email address, use clear opt-in language, and never buy lists.
Segment
Group subscribers by interest, purchase history, or engagement. Relevant emails outperform one-size-fits-all blasts.
Write for one reader
- Subject lines: specific and honest, ideally under ~50 characters.
- One main idea and one clear call to action per email.
- Short paragraphs that read well on phones.
Automate the essentials
Welcome series, abandoned cart, post-purchase follow-up, and win-back flows run in the background and often drive a big share of results.
Protect deliverability
Authenticate your domain with SPF, DKIM, and DMARC, remove inactive subscribers regularly, and make unsubscribing easy.
Measure what matters
Clicks, conversions, and revenue per recipient are more reliable than opens, which privacy features can inflate.